Jan 14, 2025
Chinese Green Kiwi Prices Plummet in Vietnam
**Chinese green kiwi** prices have reached a record low in Vietnam, wholesaling for around 20,000-30,000 VND per kg, significantly undercutting prices of kiwi from Australia and New Zealand.
Here, we will discuss the development prospects of fruit processing companies and how to overcome initial obstacles when entering the tropical fruit market.
With the rapid expansion of many fruit processing companies, the forecast for the fruit processing market's growth in this area is expected to remain strong. The market has increased due to consumers' busy lifestyles, which drives the processed food business. Additionally, as per capita income has increased, there is a higher demand for ready-to-eat and portable food. Demand for convenience foods is increasing. Thus, this factor drives the CAGR of processed fruits in the market.
Market size was valued at USD 8.04 billion in 2023. The market industry is projected to grow from USD 8.62 billion in 2024 to USD 14.14 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.37% during the forecast period (2024 - 2032). Increasing demand for ready-to-eat food and convenience foods are the key market drivers enhancing the growth of processed fruits.
Source: marketresearchfuture.com
Health and Wellness Trends
We see increased demand as consumers become more aware of the importance of a healthy diet. Many are actively seeking nutritious snack options that align with their health goals. Processed fruits are viewed as natural and wholesome choices, rich in essential vitamins, minerals, and antioxidants. This positive perception enhances their popularity as convenient and healthy snacks, particularly among busy individuals who prioritize nutrition. Additionally, the portability and long shelf life of processed fruits make them ideal for on-the-go consumption.
Convenience of Ready-to-Eat Fruits
The convenience of ready-to-eat fruits is a key factor driving demand in the processed fruit markets. In today’s fast-paced world, consumers often look for quick and easy snack options that require minimal preparation. Processed fruits meet this demand perfectly, as they are either ready to eat or need very little prep time. Their portability makes them easy to carry, making them a preferred choice for busy individuals seeking healthy snack alternatives.
Expansion of the Food and Beverage Industry
Fruit processing companies play a vital role in the expanding food and beverage industry, as processed fruits serve as versatile ingredients in a wide range of products. Their natural sweetness and flavor make fruits a favored choice for enhancing both taste and nutritional value. As the global food and beverage sector continues to grow, the demand for processed fruits as key ingredients is expected to rise, further driving growth in this market.
Currently, fruit processing technology is becoming more popular and modern, resulting in higher productivity and efficiency. Let’s explore the common technologies today that contribute to the development potential of the processed fruit market.
Irradiation
Method: This fruit preservation technology damages the DNA of microbes without making the food radioactive. Safe doses for destroying pathogens range from 1-5 kGy, while lower doses can delay ripening in fruits and vegetables.
Efficiency: Although equipment costs are high, irradiated foods are becoming more popular and must be labeled. Techniques like electron paramagnetic resonance can ensure the safety of processed fruits.
Ultraviolet Radiation
Function: UV light helps kill microorganisms on fruits, increasing their shelf life. It's effective after cutting and is low-cost.
Efficiency: Recent advances in the science and engineering of UV-C light have made it a viable choice for fruit processing companies, with one study concluding that “UV light processing can improve the safety of selected solid and liquid foods without appreciable loss in quality or nutrient content.”
Electrolyzed Water
Method: A safe, chemical-free fruit preservation technology for disinfecting minimally processed fruits, mainly using sodium chloride.
Efficiency: Effective against many pathogens but loses strength over time and may require regular equipment maintenance.
IQF (Individually Quick Freezing)
Method: Freezing lowers the temperature of food to below 0°C, which helps minimize nutrient loss and prevent spoilage, especially when items are frozen shortly after being harvested. This method is effective for preserving a variety of foods, including fruits, vegetables, meat, fish, and prepared meals.
Efficiency: Frozen fruits provide a convenient way to help reach 5-a-day. Pre-prepared foods with a long shelf life can also be useful for people with limited time or food preparation skills.
Vapor Heat Treatments
Method: Applying heat (40-60 °C) can kill pathogens but might also damage some nutrients. Hot water immersion is a common technique that helps maintain quality.
Efficiency: Successfully used for various fruits to extend shelf life and improve safety.
High Pressure
Method: Uses high pressure (1000-7000 atm) to kill microbes and preserve food without heat damage.
Efficiency: Different microorganisms respond to pressure differently. While some are killed at lower pressures, others require higher levels. High pressure can also affect enzyme activity.
Fruit preservation technology can sometimes be essential for making fruits edible and safe to eat, making seasonal produce available all year, improving shelf-life, reducing food waste, preventing deficiencies through fortification, and producing products for special dietary or sustainability needs. However, fruit processing can also cause some fiber, vitamins, and minerals to be lost, for example, through excessive refining or heating. Research on the impact of different types and combinations of fruit processing on fruits and our health is still under investigation.
Vietnamese fruit processing companies are currently striving to improve both quality and quantity to meet customer demands according to global standards. To achieve this, these companies are actively investing in modern machinery and technology to support safe and efficient fruit processing methods. Refer to our list of reputable fruit processing companies on our Agri Sung Website.
Given the substantial market demand, opportunities are significantly expanding for businesses seeking to enter the processed fruit sector. Below, we will present essential information and outline the potential challenges that may be encountered during the company's operations.
Quality Standards:
Fruit processing businesses should deeply understand local and global quality standards (e.g., ISO 22000:2005, HACCP). Adhering to these standards is crucial for ensuring product quality and safety.
Facilities:
Investing in appropriate facilities equipped with modern processing technology is needed. This includes appropriated storage for preservation and processing equipment that meets hygiene and efficiency standards.
Not Clearly Understanding Customer Requirements
Due to a lack of experience and networking, you may find it challenging to understand customer and market requirements, which can hinder your ability to produce products that meet both quantity and quality standards. As a result, you may struggle to identify ways to improve and progress, making it difficult for your company to grow.
Lack of Market Understanding
Analyze demand trends, legacy practices, and competitive landscapes. Understanding these factors will help you tailor your offerings to market needs.
Struggling to Find Customers
This is an obstacle for many fruit processing companies. They often struggle to figure out where to find customers, what customers' requirements are, and what the international transaction terms are. As a result, they miss out on opportunities for transactions and profits for their businesses.
Ensuring Outgoing Quality of Products
Agri Sung specializes in providing quality assurance solutions. We can assist you in developing robust quality control processes to ensure that your products meet both local and global standards. This includes regular inspections, testing, and compliance checks.
Market Data
Gain access to comprehensive market data through Agri Sung’s resources. We offer insights into consumer trends, pricing strategies, and competitive analysis to help you make informed business decisions.
Developing Partnerships and Collaborations
Building strong relationships between suppliers and buyers is key to success in the fruit processing market. Agri Sung can facilitate partnerships through:
B2B Platforms: We provide access to digital platforms where suppliers and buyers can connect and collaborate.
Agriculture fair: Explore opportunities for diving deeply with established companies to share resources and knowledge.
Conclusion
Ultimately, the future of fruit processing companies in the tropical market hinges on their ability to innovate, understand consumer trends, and embrace technological advancements. As they rise to these challenges, they not only contribute to their own growth but also play a vital role in meeting the demands of a health-conscious, convenience-driven consumer base. With the right strategies in place, the potential for success in this vibrant market is limitless.
Agri Sung offers essential resources, from quality assurance solutions to market data insights, helping companies to make informed decisions and develop strong supplier-buyer relationships. By fostering collaborations through digital platforms and industry events, new companies can better position themselves for success.
Jan 14, 2025
**Chinese green kiwi** prices have reached a record low in Vietnam, wholesaling for around 20,000-30,000 VND per kg, significantly undercutting prices of kiwi from Australia and New Zealand.
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